Originally Posted by
typical
Fair play to them for not wanting to pay the (not insignificant) price - financial and strategic - that Apple demanded to carry the iPhone back then.
Slightly confused by the terms "financial and strategic cost".
The iPhone carrier in the UK and Ireland (O2) has benefited significantly from a revenue, market share and profit perspective from signing the exclusivity deal with Apple to be the first to carry the iPhone. Is this not the case with ATT?