That's the point. Compare this to Southwest: they simply allow you on another flight with no special fee. They operate in a universe that has been successful and customer-oriented with both financial and operational success. When I arrived in time for an earlier flight at BWI recently, Southwest simply allowed me to board based on my boarding pass for a later flight, not on what I paid for the ticket. They were then in a position to sell my vacated seat on the next flight and avoided an empty on the one I took. In the same situation on Westjest, I was told that it would cost hundreds to change the ticket and fare class. So a flight went out with empty seats and I waited. Again, thinking and operating in terms of Southwest's policies will surely be a positive change.