Doc- You make an interesting point. If that is the case, then, I suggest they change the the name to (as an example): Boston Hilton OR Towers.

Lack of consistancy and/or credability has undermined even the best marketing programs devised by companies far larger than Hilton, and the customers they hoped to attract switched rather than fight. They have lost a lot of my and my associates business.

Hilton general management should direct, instruct and insist ALL hotels (owned or franchised) operate using the same "frequent traveler" rulebook. Seems elementary to this confused traveler.