Is anyone else bothered that a travel writer would accept a freebie such as status? (unless they'd earned it)
Call me naive, but I would bet that the NYTimes has strict rules against Joe Sharkey accepting UA 1K or AA EXP status unless he'd actually earned it.
Companies can offer all sorts of freebies to reporters, there's nothing unethical in that. The unethical act is the reporter accepting. (in my opinion...)
-BP