Originally Posted by
gomike
Bottom line is NEVER use your choices option. UA miles are valued more than 1cpm! Pay for your flight with cash.
I hate to see people on FT get tricked into thinking choices are a good value.
I politely disagree.
If I need to get from XXX to YYY and the cheapest revenue ticket is less than the cheapest award ticket (ie 40,000 Choices for a $400 ticket vs. 50,000 UA miles for a standard award)...seems to me that the choices would be a better value (and you earn EQM/RDM). Not to mention that you can use Choices for partial flight credits.