I don't think I'd ever had tomato juice until I flew BA in 1999. With a dash of Worcestershire sauce, it was quite enjoyable! (I was under 21 at the time, so apologies for not adding the appropriate alcohol... )

I tried it on the ground (sans sauce) and it was only OK. I've always been meaning to buy a bottle of Worcestershire sauce and try it again, but I never manage to get the two ingredients in my house at the same time (I either use all the sauce before buying the tomato juice or I run out of tomato juice before buying the sauce).