A wholly owned subsidiary of British Airways, The Mileage Company will run AIRMILES and also take responsibility for maximising the commercial success globally of British Airways’ own reward currency BA Miles, which frequent flyers collect as members of BA's Executive Club. The Mileage Company will also market its expertise to run other frequent flyer and leisure reward programmes for UK and world-wide airlines and brands.

Led by AIRMILES’ managing director, Andrew Swaffield, The Mileage Company can develop every aspect of a loyalty programme, from set-up to management of rewards, enabling clients to engage customers by rewarding loyalty and in turn drive profit and growth.