Originally Posted by
billybob123
Are you sure about that? While I see you point, and don't necessarily disagree, Westjet was also quite proud of trumpeting the fact that they had X consecutive profitable quarters.
They might put the profitable quarters thing in news releases relating to financial news about the company, they don't advertise that they have had x number of profitable quarters. But they certainly did have things about being Canada's Low Cost Airline (or similar wording) in their ads for years. They wanted people to assume that meant low cost to the consumer.