Originally Posted by
NJUPINTHEAIR
And, why hasn't Farimont announced this?
Why on annonymous bulletin boards?
Precisely for the same reason that Intercontinental Hotels Group didn't announce this, you won't see a banner ad on their home page either.
They don't want to undercut the rates they're getting from existing bookings. If they 'announced' this they might as well just cut all their rates to this price. But they don't need to. They DO get bookings at those prices.
They are attempting to drive INCREMENTAL BOOKINGS that are likely to be especially price sensitive. They're trying to go viral. They're basically doing the same thing as Priceline, with the added benefit of course of not paying Priceline (and in this case they're incentivizing their employees instead of paying a PL commission.