I just wouldn't want to find myself behind him at security checkpoint as he tries to dig his toiletries kit from the bottom of the bag.
It's a nice twist to folding your clothes together into the layered bundle with socks and undies in the center, then placed into your roll-on.
I wonder what the guarantee is with all of those zippers? Even the best zippers eventually fail and that bag has several, especially the long inside one that is now being contoured when you 'build' it into the duffel.
Figure out a way to add wheels (tote a week's worth of stuff from A to G at MSP) and it might be more appealing.
I love the homey look of their video studio.