And that's not even a campaign..

It's great that SAS finally does something, but they should have checked the competition before doing so. Both BA and LX are good examples on how you can increase the revenue pr. passenger. I would totally pay around 3K for a round trip in discounted biz, but not 4500. 3K is more than double the amount they get from a normal pax in M.

They should up sell like UA and others do when flights are not close to being full: "Would you like to sit in business for 600 kroner more each way and: Get access to lounge, middle seat blocked, free drinks and meals, 200% EB points, click here"

1200 kroner extra for a lounge visit and a meal, very low cost for SAS and since it's on the weekend, it will have no impact on business traveler revenue