Although I don't eat McDonald's while I'm here in the (mainland) States, I enjoy stopping at Non-US McDonalds to see the menu variation--and occasionally eat the fries. The UK curry burger--or something along those lines, is one of the most interesting I've seen. There are clear differences in recipes and some european stores charge for just entering. I've paid a euro just to get in the store in Athens and Paris. It also seems to me that McDonalds is clearly a "cool" place to hang out for young people in Europe, where in the states we tend to simply race through in order to get something very quick to eat.