FlyerTalk Forums - View Single Post - is there no chance that JetBlue will ever fly to Hawaii?
Old Mar 20, 2009 | 6:50 am
  #10  
sbm12
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Originally Posted by Roy2CDG
I just happened to be watching The Hunt for Red October again, for the
1000th time.... They wanted the Soviet submarine, but not the crew.
"Some things in here don't react well to bullets."

Originally Posted by Roy2CDG
guess Virgin America has a better shot at this market, with it's uber-first-class product, no?
I think that they have the ability to command a significant premium for their F product in terms of revenue. It starts at ~$1100 for a transcon seat, which is as much as 10x over the Y seat. They have 8 F seats in the space of 25 Y seats. So if they are selling out the F cabin then, yes, they are realizing the higher margins for their product. And, from what I've heard, they seem to do a decent job of selling the front cabin. That isn't enough for them to survive on, but it will help them on the margin front.

It isn't ULH by any means, and the pricing differential can get even higher than 10x when you move in that direction, but it is something.
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