Wow, could AA make it any easier for me to make EXP again in 2009. Cheap fares to FRA and now a $48 r/t ($70.20 ai) for NYC/BOS. Seriously, I have not really figured out the "business rational" behind this program. If you are a business traveler, its not like you can go up to your boss and tell him/her that need you need more business trips because of now DBEQM. In fact, most FF are totally unaware of these types of promotions (and many probably could care less). I mentioned this program to an EXP last night at the gym and he had been totally clueless to the 2008 AADER promotion.
I agree with brp, MRs really have no meaning to AA. I don't think that AA wants to target those few of us that are crazy over obtaining status and miles through any and all means of cheap flying.