Dear all,

my name is Michael and I am Professor of Marketing at a Business School in Paris, France.

For my class on Customer Relationship Management I'm looking for an example of a very good loyalty program, which is either run by an airline or a hotel chain. I'm mainly looking for programs that provide outstanding benefits to top clients. My usual example is the Lufthansa HON, but I'm not sure whether this is really the best one.

Could anyone help me on that? What's the best program you know and which benefits does it offer to top clients? Also, any "objective" information, like links to web pages or pdf that summarize those benefits, would be very helpful.

I'm looking forward to reading your feedback and to engage in a discussion with you. Thanks very much for your help in advance!

Best,

Michael