So how about the airlines advertising airfares based on one way when a round-trip is required. How would you feel if Mcdonalds advertised an extra value meal at 99cents but at the check out said the 99 cents was only for the hamburger and you also needed to pay $3 for the drink and fires?

How about a Ford advertisment for an Excursion for $4000*?
*price is per person based upon a seating capcitiy of 8.