Originally Posted by
cepheid
Overall, I'd say the customer goodwill generated by UA's liberal refare policy, and the additional future business encouraged both through goodwill and the issuance of vouchers, far outweighs any potential lost opportunity cost. IMHO.
Spot on. Concur. I am pretty quick to book UA knowing that if the price slides, I can refare.
Originally Posted by
CPMaverick
I get the voucher refund as it can't be used unless you buy another United ticket. But, I don't see why they are refunding CCs. It's great for the customer though.
One of the arguments for refunding directly to the CC is less hassle and cost for both UA and the customer. Issuing a voucher and subsequently handling the ticketing using the voucher is time intensive. Additionally, there is the cost of producing the voucher and mailing it. When you add it all up, there's a cost to a voucher that a CC refund avoids. In fact, they might even recoup a little of the CC fee they paid on the original transaction. A happy customer is coming back anyway.....