I'd probably have to lean toward ozstamps' view as well, on the "walks like a duck, sounds like a duck" theory. On an aggressively moderated board like fatwallet.com, soliciting the Earthlink referral on your site would be reason enough alone to wipe the thread and possibly generate a warning. It's a more mellow bunch here and I think you get the benefit of the doubt, but I think some of the reason for doubt was things reading a bit like direct-mail copy.