I think it's fairer to say that I'm their b*tch. When making travel plans, I book nothing but United. However, I avoid UA at all costs when booking award travel
If you want extreme devotion, check out the link below. In return for getting a tattoo of the company logo, they got a free silencer (~$1000 value). Evidently the promo was so popular, Advanced Armament Corporation had to pull the plug early and ended up giving away $250K worth of product. I can't believe people these days...
http://www.silencertalk.com/forum/viewtopic.php?t=35530