I really don't like Ryanair as a company, as they seem to be completely personality led, but I'm not going to let that stop me from booking their low fares. I have flown with them 10 times in the last year on their amazingly low fares, highest I've paid, including taxes is £5.
One flight was delayed by two hours. And that was it.
They are cheap and cheerless, get you from A to B with no frills, which is just as O'Leary wants it.
However, I would never ever pay EUR300.00, like the Times correspondant did. I find it amazing that he couldn't have found another airline for that money, but of course it could have been that Ryanair were cheapest and I think that's when people expect more.