You've hit on a good point, catman.

Had the marketers are Continental/Chase know their portfolio better, they should know that their transfer checks are no different than all the others any bank can offer. So, how can they entice more people to use them without offering a carte blanche of 1 mile = $1? Easy, offer 1000 miles per transfer!

This way, not only does Continental/Chase differentiate their offer from those of other banks, they will also get a better 'penetration' (uh oh!) b/c they know their clients WANT miles - after all, this is an airline affinity card.

Catman, how much do you think we should charge Continental/Chase for our shrewd marketing ideas?