I could see that happening...
"British Airways is pleased to announce it will be providing BA FIRST passengers the BCompanion© Service offering a wider range of services such as BTuck-in© and BSnuggle©.*

Katherine Whitton, Director of Marketing is quoted as noting "This will be a global first, offering extra comfort to our FIRST passengers and extending our competitive advantage in premium trans-atlantic flights."

*Services are limited to full-fare BA Gold and full-fare One-World Emerald passengers. The BCompanion© service is provided exclusively by BACOM (San Marino) Inc and BA disclaims any responsibility for fulfillment of these services. BA will be strictly enforcing any unsanctioned interactions.