The new Business Week (March 2 issue date, received today) is none-too-kind to Hertz.

http://www.businessweek.com/magazine...1026559235.htm

Point of the article is that smart companies understand how important it is to provide service that will retain customers during difficult times. Not-so-smart companies cut 4000 employees, eliminate return agents, keep cars past 30,000 miles, etc., etc. I had been willing to tolerate Hertz's premium pricing as the company offered premium service. Looks like that is now a thing of the past.

Like the airlines, Hertz is on a path to destroy customer loyalty by diluting its product. Time to go price shopping.