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Old Feb 17, 2009 | 1:37 pm
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Bookexp
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Morton's is probably the best steakhouse chain restaurant. I heard the CEO spoke at a conference and really like the philosophy how they treat their customers.

I think Morton's has a very extensive wine list, more than Palm or Ruth's Chris (I am a member of Palm’s 837 Club).

Some trivia I learned from Morton's speech:
1. Morton's started its business during 1978 economy slump. The economy in 1978 was as bas as we are in today (double digits inflation, stock market crashed etc)
2. Morton's started its business to cater Chicago's Playboy Club (it explained a lot for its Chicago basement location)
3. Morton's plays lots of Frank Sinatra's music at the steakhouse because one day Sinatra walked in without hearing any of his music, and he talked to the owner and since then they play Sinatra's music frequently.
4. Besides 80 Morton’s steakhouse, they also own 3 Italian restaurants.

Last edited by Bookexp; Feb 17, 2009 at 5:08 pm
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