I reckon PE will start to fill up a bit more as they get more partners etc.
They have just annoiunced that their interline partners will be in Pe for J tix.
ie If flying Business with V Aus or virgin Atlantic, you will be booked in PE on the DJ legs.
I think they also need to internally view PE as a seperate cabin class - not full fare economy. Once they do this we will see REWARD PE seats (ratther than the ridiculous anytime costs) and also upgrades with points.