Originally Posted by
orbitmic
I'll admit I am underwhelmed too (not that I care) not just by the 'new' logo but also by the argument. In particular, the notion that 'AIRFRANCE' would be more 'international' and less 'French' (assuming that was a good thing??

) than 'AIR FRANCE' is, I must admit, beyond me.
Maybe this line of thinking works on people who genuinely believe that FB changes are an improvement? They are
special people.
I am glad it's "less French". Often, AF behaviour was accused of being French, and their bad attitude was a sorry excuse for all sort of xenophobia. If they distance themselves from France, their obnoxious attitude will be theirs, and that's all.
On the other hand, I also fail to understand why you'd choose AIRFRANCE if wanting to be "more international" than "AIR FRANCE". It was an attempt, at least. It reminds me of a cunning plan, designed by Baldrick of Black Adder fame...
Anyway, as far as I'm concerned, they can choose whatever logo makes them happy, I just wish, on the other hand, that they would stop destroying FB and customer service alike...
Now, at least you know why they had to keep fuel surcharge for so long. It's the infamous "we paid for a new logo" surcharge!