I'll admit I am underwhelmed too (not that I care) not just by the 'new' logo but also by the argument. In particular, the notion that 'AIRFRANCE' would be more 'international' and less 'French' (assuming that was a good thing?? ) than 'AIR FRANCE' is, I must admit, beyond me. It reminds me of the argument of that council (is it Birmingham if I remember??) who have taken away apostrophes on road signs ('monk's head' becoming 'monks head' pretending it was more modern and simple). Call me atrociously conservative but I think that's communication company gibberish. Moreover, the old logo corresponded to the tail logo, now it looks like the new logo does not correspond to the tail logo, which, from the video, looks like the old one (unlike Cityjet which uses the 'new AF logo' on their tail too!) Anyway, as far as I'm concerned, they can choose whatever logo makes them happy, I just wish, on the other hand, that they would stop destroying FB and customer service alike...