FlyerTalk Forums - View Single Post - New Air France Visual Identity - Now Official
Old Feb 11, 2009 | 10:48 am
  #13  
Richelieu
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Originally Posted by JOUY31
Frankly, the previous color scheme was great, and the new one does not provide much as an enhancement, IMHO.
Err, the previous one was blue, red, white. The new one is blue, red, white... I fail to see any difference. A slight change in nuance imperceptible to the naked eye, perhaps, but frankly I can't see it as either "better" or "worse" than the previous name. And the choice of color isn't specifically groundbreaking. Blue, red, white, with France in the name... It was certainly groundbreaking two centuries ago.

The "new logo" is bland. I liked the seahorse, and it went downhill from there. It's no longer a visual identity. It's their name with a space omitted and a specific typeface. I don't know what to say.
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