FlyerTalk Forums - View Single Post - New Air France Visual Identity - Now Official
Old Feb 11, 2009 | 9:34 am
  #11  
San Gottardo
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Originally Posted by patgarrett
Has the world gone mad?

white, the colour of excellence, suggests well-being and the French travel experience

Do these people take us for idiots?
Fine with me. They looked for a colour to represent Air France's excellence. They chose white, which is wise, because no colour is more absent, more unnoticeable, more traceless - just like AF excellence

Other than that I am really disappointed. The "old" AF scheme was great, beautiful, a classic. One of the last remnants and reminders of old-style AF elegance. If they changed it, I was hoping for something different, but just as great, beautiful and a future classic. Instead, this is like looking for the difference between Persia and Iran. It is nice, but I don't see the point of having changed it. Dommage
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