Originally Posted by
PVGMSP
The "World-" prefix conveys/implies: 1) Scope, i.e., worldwide; 2) Quality: i.e., world class
DL:
Business Elite - A class only for elite people? A bit condescending on people in coach, isn't it? A class for elite SM members? Well, no free upgrades there.
Crown Room - This is the worst. Sounds like a special exhibition in a museum.
SkyMiles - See all my previous posts.
Good point. The NW branding was much more consistent - WC, WBC, WP, WorldTraveler. Whereas the equivalent DL names come from nowhere, particularly Crown Room -- that's just stupid and pretentious. Is the idea that the delta logo looks like a crown? And "Medallion" -- sounds like an open shirted guy from the 70s.
But I'm assuming Delta is keeping all its existing brands for the merged airline.