Originally Posted by
indufan
Any proof? Read the name, SkyMiles. Is there any doubt that anyone that travels AT ALL know that this is a FF program and a large, large majority of people that don't fly. AAdvanatage? No way. More find figure out the brand from the AA thing does the name itself say that it is a FF program? WorldPerks, no. I really do wish I could remember the TV show. Maybe it was Two and a Half Men or something like that. They never mentioned Delta but they wanted to be clear that they were talking about FF miles. They decided to use SkyMiles.
I'm willing to bet AAdavantage is better known than SkyMiles. Just as AA is better known than DL.
By your logic, HighwayMiles/RailMiles would be the best name for Greyhound/Amtrak's frequent traveller program
then? A brand name needs to be unique, contemparay, enticing (...perks
) and convey the scope of business (World...). In all these senses, WP is better than SM.