Oh great, airport spam.

HSBC BANK CANADA BRANDS VANCOUVER INTERNATIONAL AIRPORT

HSBC Bank Canada, Vancouver Airport Authority and Clear Channel Outdoor Company Canada are providing information on one of the most extensive branding campaigns ever executed at Vancouver International Airport.

The agreement between HSBC Bank Canada, Vancouver Airport Authority and Clear Channel Outdoor Company Canada will give the bank exclusive rights to brand the exterior and interior surfaces of 61 jet bridges, the passageways between the terminal and the aircraft, across the entire airport. The initial rollout of HSBC branding will cover nine jet bridges in the airport's international and United States departures areas, with the remaining 52 jet bridges being branded by HSBC in the spring of 2010.

"Vancouver Airport Authority is pleased to partner with HSBC Bank Canada on this innovative branding project," said Larry Berg, president and chief executive officer, Vancouver Airport Authority. "This partnership is one way we are increasing our non-aeronautical revenues, so we can continue to offer airline customers the lowest landing fees of any major Canadian airport."

The HSBC Group is a global innovator in major branding initiatives holding the jet-bridge branding rights to over 40 airports in 17 countries worldwide, including some of largest in the world, such as Pearson International Airport (Toronto), Heathrow (London), JFK International (New York) and Narita International (Tokyo).

Lindsay Gordon, president and chief executive officer, HSBC, said: "As 'the world's local bank' with around 9,500 offices in 85 countries and territories, the HSBC Group has the global reach and local knowledge to provide the financial services needed by people who travel -- whether for business or pleasure. Branding the jet bridges at Vancouver International Airport will allow us to reach the more than 17 million people who travel through the airport each year. We are especially delighted because HSBC Bank Canada is headquartered in Vancouver."

John Jory, the president of Clear Channel Outdoor Company Canada, said: "The synergy of the programs now running at both Vancouver and Pearson international airports is an example of a well-implemented, national, brand awareness program. This HSBC program and others reflect the important global influence of Vancouver and Pearson airports as international gateways to North America."