FlyerTalk Forums - View Single Post - WP to decrease Y & B fare EQM from 150% to 100% on March 1

Jan 24, 2009 | 1:48 pm

#43

Carolinian

Join Date: Dec 2002

Location: eastern Europe & NC

Posts: 4,528

Quote:

Originally Posted by raehl311

I really do think this is just a simple matter of the airlines realizing:

- EQMs cost almost nothing to create
- They have value
- People who don't value them won't care if you take them away
- People who do value them will do things to get them

I doubt many people buy a B or Y fare because of the 50% bonus. Why give 50% bonus miles when you could make that person use a credit card from a bank that buys EQM off you for cash at 100% margin?

... Because another, smarter, airline IS going to give the bonus and snatch away that high rev passenger.