Originally Posted by
Klm is Dead - Long Live KLM
All indicators seem to be pointing to the fact that Skyteam's FFPs will continue to be increasingly harmonized in the coming year into more HCP's: High Contribution Programs not intended to influence or incentivize buying behavior as much as to reward loyal customers with a more profitable contribution margin.
I agree, but I don't think they can go all the way down that road (BA EC) here in the US. It's a much better fit when most of your flights are long-haul with international business class product... not so much so when you've got a huge domestic network that has to "compete" with WN, and a population that largely prides itself on disinterest in anything beyond its own borders.
Originally Posted by
drsan
Indeed they do have a grand vision for the FF program of the future...you are seeing the first part of it before your eyes...anyone want to opine that in 10 years or less, FF programs will be ancient history?
Originally Posted by
sbagdon
FF programs as we know them will have changed. The patterns seem to indicate that the flying portion of RDM/EQM accrual is going down, while the portion of RDM/EQM via commerce is going up.
The latter part is definitely true for DL.
Originally Posted by
sbagdon
FT/FW/SD will just find the most out of balance, and those that benefit the most the consumer side of the relationship. With as many airlines as there are, one of them is going to offer more-for-less, in one way or another, and the others will find some way to follow (or not follow).
Remember the pudding guy?
