That's contextual, but as I had said originally if we're comparing products all-around, I personally prefer VX.

That said, I find myself on B6 flights when the situation permits, for example, I need a flight around 6pm on a Friday, and there's no way I'm going to LAX in rush hour. So they win the business based on airport location and convenience.

Back onto TrueBlue specifically, you're absolutely right that the simplicity of the program is a double edged sword, which is sort of my original issue there. You asked what I liked about TrueBlue, and that is what I like about it. On the flip side, it's also obviously one of the things that keeps the program self-contained and not hooked into partners. Resolving that while maintaining simplicity is an entirely separate discussion I'm sure...

B6 is a great airline with a solid product and I still fly them. But if B6 and VX were two girls at a bar, VX is the one I want to take home.

B6 is going to need to "get some sexy back" to steal away those folks that are moving more flights to VX, in my opinion. A lot of folks jumped to B6 for the neat new product back when they came on the scene. Seatback TVs and cheap flights, great! Now VX is here with the same thing but they're doing it a little better, at least in the eyes of a meaningful percentage of people. Nature of the beast.

So as that all applies to the topic for the thread - one of the ways they could do that is by giving me more incentives to accumulate TrueBlue points, such as increased redemption options on partners, when it becomes feasible for them to do so.