My experience at BRS (2-3 times a month) is not quite as bad. They do attach useless priority labels to baggage, they do tell you where the lounge is even though it is often full at busy times, there is a separate check-in queue for ES/E+ passengers, they issue priority labels for the security check queue (by far the best advantage of E+ status with KL when departing on a Friday afternoon!).

ServisAir aren't so much cheap, they have a virtual monopoly at BRS, much like at other airports where BA pulled out and where only EZ or FR manage their own operations now.

Calling out names and numbers (the security number, or sequential check-in number) is a result of boarding passes and readers at the gate not being compatible. With ICI and self-printed boarding passes, this just has to be done. Brussels Airlines require me to print two copies (one to hand in at the gate, one to show in the plane) to overcome this. But then, KL are so proud of their environmental track record, why would they ask for all that paper to be wasted...