I have homes (and offices) outside NYC, Seattle, and South Florida, which means I am always on a loop. Since I like to fly out of suburban White Plains, NY, USAirways is perfect. Even with a plane change, it's as fast as a nonstop from JFK (when you add the extra travel time), and much less stressful. The system is perfect for me. As for the West Coast, my observation is the company has very little identity, and you see it in the traffic flows. These routes are spokes, and they primarily carry East Coast people out the beginning of the week, and back at the end. I have also observed that they run special cheap ticket deals through discount travel agencies out West, designed to stimulate originating traffic from there. Once you get West, the nearest hub is couple of thousand miles away, so at that point they have to hand their customers over to someone else. That's got to have a profound effect on their ability to build a customer base in the West. They need an alliance with someone like America West or Alaska. Lastly, from the file of useless information, it seems many of the senior airport personnel out there are former PSA, and represent the last link to that failed attempt to become a presence in the West(now that the MD 80's are being retired).