I've purchased hotel rooms mostly under 2 loyalty programs (SPG and HH) this year, but once I completed the requirements, I switched a lot of the business over to Hotwire and Wyndham ByRequest 72 hour sale rates. My hotel costs have dropped about 20% this year.
I'm probably going to drop SPG as I have tried and really don't care for any of their products; I prefer HH and will continue to book my 30-35 stays per year with them. More stays will also come through PL and Hotwire.