Like kids in a candy store, as the marketing geniuses find more and more ways to use the IT systems and that database, we have seen the birth of the targeted bonus. Not content with route specific promotions, now you can get a pass to higher status with less flying just by being in the right zipcode (see the NC/GA thread). Miles are one thing...status quite another. Fairness aside, it's a Pandora's Box. What's next, Elite by apppointment?