It seems like program-specific "buzz" is acceptable here as long as it's fairly universal (e.g., of benefit to the FT community at large, not just a small target market) and either somewhat unique or extraordinarily interesting.

Personally, I have taken advantage of several offers I read about in MilesBuzz that I never would have seen otherwise. Most of us probably participate in dozens of programs, but don't necessarily scan all of the boards.

I know that's a judgment call - if Hilton rolls out a new, global CNTU-style bonus, then I hope somebody posts it here! If AA sends you a postcard telling you that you get 500 bonus miles every time you fly to RDU, maybe save that one for the AA board...