FlyerTalk Forums - View Single Post - Launch of new Ritz-Carlton brand - The Reserve.
Old Dec 24, 2008 | 3:32 am
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Raffles
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Originally Posted by paul2
I can see from their website its a light renovation (the bathrooms look the same, bedrooms look freshly painted, pools private and public have not changed).
Who in their right mind would launch a new brand with a light renovation of a not-exactly-worldbeating-in-the-first-place property?

To be honest, its about time Marriott started treating R-C as simply a subset of its existing brands (sitting above JWM) and fully integrating it into Marriott Rewards etc whilst shuffling a few properties with the JWM and Marriott brands, instead of pretending it is a direct competitor to Four Seasons etc.
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