Originally Posted by
threepoint
Hey if WestJet can pay for installing and providing DirectTV free of charge, without getting advertising revenue from the commercials viewed by passengers, surely AC can figure out a way to pay for their system without subjecting viewers to endless ad loops. My conspiratorial speculation suggests AC has already included the full cost of AVOD in their base fares while collecting ad revenue as gravy.
What will be retort once the airline starts charging for its so-called premium content? Will all ads disappear? I doubt it too.
And DirectTV has no ads? BTW it is actually BCE's satellite TV because DirectTV has no license to operate in Canada, on the ground or in the air. WS doesn't pay for the content on these channels, while AC pays for the content on all channels. And as noted, WS charges for features which AC still has not started doing, nor was it intending to do for any features but the most current Hollywood fare.
Perhaps you would like to give us an answer to your own question? How would you propose AC pay for this material is it has to make up a few million by dropping commercials?