Originally Posted by
sbm12
The use of the word "pretender" in the description. New entrant, new option, or new service all would make sense if you're trying to describe them as such. By describing it as the "new pretender" the implication is that they aren't really a service to be considered as they aren't really all there.
Well, I disagree that new pretender necessarily implies all that (beyond perhaps historical connotations). IMO in sport for example a new pretender could emerge to challenge an existing champion and that is a complement rather than a dismissal. However life is too short to quibble and veer this far off topic, so instead I shall avoid excessive purple prose in future
