The problem is that LL Bean awards 2000 Goldpoints per transaction. Which means you have to make a whole lotta transactions for this to add up!
Maybe some will find it 'worth it' but I don't see this as another Goldpoints/Valumags or Goldpoints/Hallmark. At least with Hallmark, IIRC, you could do 12000 Goldpoints per transaction and that's when Goldpoints were worth twice as many airline miles. Those Hallmark Gift Certificates were then redeemable at hundreds of places (like Hertz, Amazon.com, etc.) And Valumags... Wasn't that 120 miles per dollar spent, and fewer transactions too? That was sweet.. (for those that could get the miles to credit!)
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View from the Wing: A blog about Free Miles and Free Markets