I am usually a big fan of Malcolm Gladwell (missed him when he was here in London week before last) and thoroughly enjoyed Blink and The Tipping Point, in addition to dozens of New Yorker articles over the years.
I do think, however, he's wide off the mark here. There seems to be no scientific analysis here, only some vague and reckless platitudes about stereotypical cultural behaviours. I think he's treading on dangerous ground.