I received my VIP packet in the mail today.
Background: I've been dining at Morton's regularly for well over ten years. My significant other and I are about once-a-month customers (a little less lately due to the economy). About six months ago, we befriended one of the servers and started requesting her when making reservations. About two months ago, she asked me for my business card and mentioned that I'd be receiving a card in the mail. I was aware of the program, as some of my college classmates were VIPs about ten years ago.
Like I said, two months went by and, honestly, our preferred location is kind of hit or miss when it comes to management, so I was sort of doubtful the card would even show.
The envelope has a Chicago postmark and return address. Inside the envelope is a smaller inner envelope. Inside that is a nice letter from the GM of our preferred location.
Dear jbatl,
At Morton's The Steakhouse, we strive to continue to exceed your expectations. Our goal is for every visit to be better than the last. We take your comfort, convenience and dining pleasure very seriously.
Enclosed please find your Morton's executive card and a private directory. We encourage you to use the private phone numbers when making reservations at any of the 80 Morton's worldwide and we'll do everything possible to fulfill your dining requests.
In order to enhance your dining pleasure, we have attached a brief questionnaire for you to complete at your convenience. This information will help ensure that you receive the proper recognition and personalized hospitality whenever you dine.
Thank you for taking the time to allow us to serve you better. We look forward to your next visit to Morton's The Steakhouse.
The card is plastic, colored brown, with my name, my preferred location and their VIP phone number. It has the Morton's logo on it, but nothing else. No expiration date. The back of the card is blank. The VIP directory looks just like the small folding directories they give out in the restaurants, but it is gold on black. The questionnaire asks for basic contact info and birthdate. Interestingly, there's no 'fine print' or any real mention or description of the benefits. Kind of makes it seem more exclusive, I think.
Anyway, I'm a big fan of Morton's (obviously), and I'm real happy they're recognizing my business. I look forward to reaping the benefits soon!