I'm confused too. Are these the purchase prices? I recieved this email today:

You asked American Express to remind you when the items you want are
available on My WishList. Today's the day!

For a chance to pick up these items, copy and paste the link below into your
browser.
http://www.amexnetwork.com/wishlistreminder

The Body Shop Wish Certificate
Receive 25% off your entire purchase
Available 11AM ET

T-Mobile G1 with Google
WishList Price: $125 ea.
Available 12PM ET

Amazon.com Wish Certificate
Receive 25% off your entire purchase
Available 2PM ET

T-Mobile G1 with Google
WishList Price: $125 ea.
Available 3PM ET

Bed Bath & Beyond(R) Wish Certificate
Receive 20% off your entire purchase
Available 6PM ET

T-Mobile G1 with Google
WishList Price: $125 ea.
Available 7PM ET

Vers 2X Hand-Crafted Wood Sound System for iPod
WishList Price: $279 ea.
Available All Day