<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by et415:
I said, "Yes. What rates do you offer?" And they said they would have to transfer me to the rental company. I said I would call them myself later.
If the person on the phone can't give me a price, I'm not sure what the value-add is.</font>
It is not intended to be a value to you, rather it is intended for you to be a value to them. Just like the candy by the checkout stand they want to catch you on impulse and avoid having you go to Dollar or Alamo.
This things are never about benefitting the customer. Its about sucking more money out of you... but somehow I think you already knew that.