Originally Posted by xracer

I also don't understand this. Has RC moved so far away from what a true 5* resort should be that they have to introduce a new brand in order to offer what they should have been offering all along?

It looks like this 'reserve' brand will be used to designate new 'boutique' properties that RC is building (the Pulay Bay seems to only have around 50 villas).

I know that personally, one of the (although certainly not the only) reasons that I avoid RC resorts is because they tend to be too big (leading them to attract a more corporate crowd). If they were to introduce a new collection of smaller resorts that offered true 5* service, I might consider visiting. Of course, whether they can successfully pull this off (with or without a new brand) is seriously in doubt, IMHO.