Originally Posted by
caphis
Investing in interlining would really cost more than it's worth, because the incidence rate isn't that high.
I don't see how you can assert that without knowing what the current policy is costing you.
I live in SEA, where a cancelled B6 departure means a 24-hour delay. I can tell you for a fact the current policy is costing JetBlue roughly the average salary for one frontline employee... that is, the amount my business partner and I spend with UA/NW/DL on flights to NY and New England.
When B6 runs into operational trouble at SEA, the only two options you can give me are: go away and come back in 24 hours... or, here's your money back, go have a walk around the terminal and see if you can buy a walkup from some other airline at 3X+ the price. Neither is remotely acceptable.
How do you know how many potential high-revenue customers book away from B6 on this basis?